Geneva International Motor Show.
The automotive industry is booming. In the future, our habits and our understanding of individual mobility will change.
The Motor Show bears witness to this trend and this year marks its 88th incarnation. The biggest global makes and many designers and accessory suppliers will showcase the nearly 900 models of today and the technology of tomorrow.
Find out what Geneva International Motor Show Director André Hefti is looking forward to and what makes him switch from car to train in our interview.