Chocolate! Suchard’s advertising.

The offer is available in the following categories

  • Immerse yourself in the advertising of the world-famous company Suchard.
  • Discover old ads for Milka, Toblerone and Suchard-Express.
  • Convenient travel on public transport.

To the timetable

The chocolate industry has been one of the most dynamic in terms of advertising. Suchard, founded in Neuchâtel in 1826, has even been avant-garde in this respect.

With 200 items and special old ads up to 4.5 metres high, the exhibition offers a panorama of advertising creativity, from prints to the television ads of the Neuchâtel-based company.

Details.

The tour looks at the reasons why Suchard has favoured the Alps and left aside references to cocoa and the exotic.

It reveals the strategies implemented to seduce different audiences, including a selection of well-known artists such as Leonetto Cappiello, Max Bill and Herbert Leupin.

Further content

SBB Contact Center

For timetable and ticket information, contact 0848 44 66 88Link opens in new window.

CHF 0.08/min.

(available 24/7)