Chocolate! Suchard’s advertising.

The offer is available in the following categories

  • Immerse yourself in the advertising of the world-famous company Suchard.
  • Discover old ads for Milka, Toblerone and Suchard-Express.

More info Link opens in new window.

With 200 items and special old ads up to 4.5 metres high, the exhibition offers a panorama of advertising creativity from prints to television spots of the Neuchâtel-based company. 

Details.

The itinerary shows the reasons that led to Suchard favouring the Alps and abandoning references to cocoa and the exotic.

It reveals the strategies implemented to seduce different audiences, including a selection of well-known artists such as Leonetto Cappiello, Max Bill and Herbert Leupin.

Further content

SBB Contact Center

For timetable and ticket information, contact 0848 44 66 88Link opens in new window.

CHF 0.08/min.

(daily 24 hours)