Privacy Policy SBB.

This Privacy Policy applies to the processing of personal data by SBB within the scope of the Swiss Data Protection Act and the General Data Protection Regulation (GDPR) of the European Union. 

It gives you the most important information you need to know: What data we process, for what purpose we need the data, how we protect them, what added value you gain from the data processing, and how you can object to it. If further privacy policies are used - for example, for apps - these will be listed.

Privacy Policy at a glance.

Why do we process personal data?

We know how important it is to you that your personal data is handled carefully. All data processing operations are carried out only for specific purposes. These operations may result, e.g. from technical necessity, contractual requirements, legal regulations, an overriding interest, i.e. from legitimate grounds, or from your express consent. We collect, store and process personal data insofar as necessary, e.g. for managing the customer relationship, distributing our products and providing our services, processing orders and contracts, conducting sales and invoicing, replying to questions and concerns, marketing and providing information about our products and services, providing support with technical matters and evaluating and further developing products and services. For detailed information as to what data is processed for which particular purposes, please read the following paragraphs.

The types of data we store and how they are used.

Data for advertising and marketing.

We use your customer data for advertising and marketing purposes, provided you have agreed to this. You can exercise your right of revocation at any time or control in your profile which “Information and offers” you would like to receive. 

See the section on Managing and Refusing Advertising

As far as the EU-GDPR applies, your consent interest forms the legal basis for this processing of personal data.

Storage periods and storage locations.

Disclosure of your data to third parties.

Data security.


Amendments to this Privacy Policy.

We reserve the right to amend or supplement this Privacy Policy at any time at our discretion. Please consult this Privacy Policy regularly.

Replacements for Internet Explorer 11.

Microsoft is gradually discontinuing its support for Internet Explorer 11 (more info on microsoft.comLink opens in new window.). If you continue to use Internet Explorer to access, you may experience functional limitations and display problems in the future. For this reason, we recommend using a more modern browser (e.g. Mozilla FirefoxLink opens in new window.Google ChromeLink opens in new window.Microsoft EdgeLink opens in new window.).

We are aware that switching to a new browser may take some getting used to and cause some uncertainties. A more modern browser will allow you to benefit from faster and more secure internet access in future. We are committed to continuing our work with the utmost enthusiasm in the future to guarantee you accessible and inclusive access to