Tracking Tools, Social Plugins and Third Party Cookies.
Which tracking tools we use, how social media plugins operate and where third-party cookies are utilised – you’ll find all information about this here.
Tracking Tools.
Tracking tools are an important indicator for our websites. Can the contents be captured intuitively? What is the surfing behaviour of users like? How can we make it easier to find information? Many of these questions can be answered using tracking tools.
We use tracking tools so that
we can better understand how you navigate through our websites (and where there may be stumbling blocks).
we know if you're reading our e-mails.
the customer friendliness of our websites and apps is always improving.
we can offer you better online marketing services.
In connection with cookies, user behaviour in the case of online offers can be analysed.
The SBB MyWay app works with MotionTag to ensure that it works technically flawlessly and that the services can be personalised and further improved as a result.
The following data will be processed:
Identity verification via the SwissPass account
Location and transaction data
Personal settings
Device identification, connection and configuration data
Usage data
Error messages
Place of data processing: Switzerland, Germany
On our websites and apps we use the web analytics service of the company AT Internet based in France to optimise the websites and apps. You can request that your data are not be processed by AT Internet via the following link: xiti.com/en/optout.aspxLink opens in new window.
Anonymous tracking data (browser behaviour, click behaviour, login status and login type, device access, etc.)
Encrypted customer number
Place of data processing: EU
Ensuring security.
The last three digits of the IP address are deleted immediately after it is collected and before it is further processed to ensure the information is anonymous. The IP address is not linked to any other information that allows visitors to be identified.
Some of our websites use Google Analytics, a web analytics service based in the United States and Ireland. Google Analytics evaluates the use of websites and is used for market research as well as needs-based design.
According to Google, your anonymised IP address will not be merged with other data from Google. The full IP address will only be transmitted to one of Google’s servers in the US and anonymised there in exceptional cases. In such cases, we provide contractual warranties to ensure that Google maintains an adequate level of privacy.
We work with Fabric on error analysis and technical improvement of the SBB Mobile app.
The following data will be processed:
Equipment data
Error analysis
Place of data processing: USA
Until December 2020, we are trialling the use of the web analytics service Smartlook to optimise the order process and improve users’ navigation of the website.
sites browsed on the SBB Webshop and referring URLs
date and time of the visits to the SBB Webshop
mouse movements and mouse clicks
full name
date of birth
technical information such as screen resolution, operating system, browser type and device type
geolocation data (country and city)
IP address
Place of data processing: EU
Social plugins.
Social plugins are used to make our websites more personal. The plugins are marked with the provider’s logo, e.g. “Like” buttons.
The plugins are deactivated by default on our websites and therefore do not send any data to social networks. By clicking on "Activate Social Media" you can activate all plugins. This 2-click solution increases security. The plugins can, of course, be deactivated again with one click.
As soon as you access our web pages, your browser establishes a direct connection with the servers of the respective social network.
The IP address as well as the visited pages of our website are transmitted directly from your browser to a server of the provider and stored there (mostly in the USA). We therefore have no influence on the extent of the data that the provider collects with the plugin. The same applies if you do not have an account on this social network or if you are not logged in to it.
Visits to our websites can be directly assigned to your user account.
Each interaction with the plugins is transmitted directly to a server of the provider and stored there.
The information might be published on the social network and displayed to other users of the social network.
What this is for:
Offers that match your interests
Creating usage, interest and relationship profiles in relation to your social networking activities
Advertising
Market research
You have the following options:
Log out of the social network
The privacy policy of the respective provider tells you how you can protect your rights and make your personal settings.
These social plugins can be used on our websites:
Facebook; Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
Twitter; Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA)
We are aware that switching to a new browser may take some getting used to and cause some uncertainties. A more modern browser will allow you to benefit from faster and more secure internet access in future. We are committed to continuing our work with the utmost enthusiasm in the future to guarantee you accessible and inclusive access to SBB.ch.