Mobility requirements change over the course of a lifetime. This is why SBB is developing tailored solutions for sustainable door-to-door mobility together with customers and partners.
SBB Green Class offers you mobility services for road and rail in a single package. In this way, SBB is creating sustainable mobility solutions for the future with SBB Green Class. In order to help change the way people think and to log customers’ mobility patterns, all of the mobility packages are developed in consultation with customers and partners, and are accompanied by studies conducted in collaboration with ETH Zurich.
The SBB Green Class team focuses on a series of questions, including:
- How does a free choice of transport influence how people travel?
- What makes people decide for or against using a certain mode of transport in a particular situation?
- What experiences do our users have with SBB Green Class? What do they like? What frustrates them?
- What gets in the way of accessing multiple modes of transport and e-mobility?
- What are the key factors for ensuring the successful further development of SBB Green Class?
Active and continued further development in the spotlight.
SBB Green Class customers can play an active role in research projects where they try out new forms of mobility, log data about their mobility patterns in an app every day and take part in surveys to provide their feedback.
SBB is continuing to develop its SBB Green Class mobility package on the basis of ETH Zurich’s research findings (more information under sustainability) and feedback from customers. After the first pilot project with electric cars in the autumn of 2016, the SBB Green Class and e-bike pilot project followed in 2017. April 2018 saw the market launch of SBB Green Class bundled with an electric car. In September 2018, the scheme was expanded by adding more electric cars and mobility services. Since July 2019, customers can put together a mobility package themselves according to their requirements.
In order for customers to benefit from a broad range of products and innovative mobility services, the SBB Green Class team is already working with almost 20 partners. This means that the services not only meet current customer requirements but also take into consideration the requirements for the mobility of the future.
What does the future look like for self-driving vehicles, smart cities and modern mobility centres?
With its innovative approach, the SBB Green Class team is directly contributing to SBB’s vision. SBB is seeking to establish itself as a mobility service provider in door-to-door travel in Switzerland, to use new technologies that offer customers a dense network of mobility solutions and to join forces with universities and other partners. The SBB Green Class team is part of the SBB “New mobility services” division. The short decision-making pathways and entrepreneurial freedom make it possible to have an agile approach and conduct quick market tests.