Area of validity.
Use of information.
You can visit our websites without having to provide any personal information as a matter of principle. Only impersonal usage data such as your IP address, the last page you visited, the browser you use, the date and time, etc. will be analysed anonymously for the purposes of identifying trends and improving our online services (“Google Analytics”, WebTrends On Demand”, “AT Internet”). They will not be used to identify who you are.
In certain areas, we will ask you to provide data on a voluntary basis for the purposes of improving service quality (e.g. your name, address, telephone number, email address, what sorts of information and services you are interested in, etc.).
Access to SBB apps and SBB websites is measured and analysed anonymously by an external provider called NET-Metrix-AG. SBB participates in the surveys/publications set up by NET-Metrix-Audit, NET-Metrix-Mobile and NET-Metrix-Profile as part of the NET-Metrix study. You can find detailed information about data protection at https://www.net-metrix.ch/ueber-uns/datenschutzerklaerung (in German).
You will have to provide your data when ordering online or purchasing certain products and services, for instance when you order a travelcard.
Non-disclosure of personal information.
Your personal data will not be sold or shared with third parties outside of SBB. Exceptions: External service providers who process your request or order on our behalf and who handle the data required to do so, and other licensed railway companies in Switzerland. We guarantee that all recipients of your data adhere to data protection and data security requirements.
We use so-called cookies in certain cases. You can set up your browser so that a warning appears on your screen before a cookie is saved. You can also opt out of the benefits of personalised cookies, which will mean you cannot use certain services.
Advertising and data protection.
We use third-party providers (ad servers) to place advertisements on our websites and in our apps. In order to help them place advertisements about products and services that are interesting and relevant to you, we use profile data such as age, home town and sex, as well as travel data such as departure location, departure time, departure date, departure day, arrival location, arrival time, arrival date, arrival day, class of travel and approximate GPS coordinates. This information is never transmitted to the advertising customers and is used only to determine which ads should be displayed and when. Name, address (including street), telephone number and e-mail are not passed on to the ad servers. If you would like to know more about these methods, you can send an e-mail to firstname.lastname@example.org.
Cookie and data protection regulations for Google advertising programs.
SBB will only send you e-mails or e-newsletters with your consent and you can unsubscribe from these notifications at any time.
SBB can analyse your clicking and reading behaviour to ensure that the offers in these e-mails are ideally tailored to your needs. If you also have an account on SBB.ch for which you use the same e-mail address, you can use the user information stored there (surname, first name, gender, postal address, date of birth) to supplement/edit your SBB Newsletter profile.
Please bear in mind that data transmitted in an unencrypted format could be read or modified by unauthorised third parties.
To continually improve the quality of its services, SBB asks its customers to participate in electronic surveys. If you do not wish to participate in such surveys, you can opt out here.
Forums and Chat.
You can participate in interactive forums like Chat, Message Board and other platforms on SBB.ch and SBB’s other online services. Please bear in mind that any information you disclose on these forums will be visible to the public.
Storing and safeguarding your data.
SBB will take appropriate measures and use the necessary security technology to protect your data. It will be stored only for as long as is necessary for its purpose.
Queries about data protection.
Please get in touch with SBB’s data protection officer if you have any questions or correction/deletion requests.
Last updated: 10 November 2016
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