Tracking Tools, Social Plugins and Third Party Cookies.

Which tracking tools we use, how social media plugins operate and where third-party cookies are utilised – you’ll find all information about this here.

Tracking Tools.

Tracking tools are an important indicator for our websites. Can the contents be captured intuitively? What is the surfing behaviour of users like? How can we make it easier to find information? Many of these questions can be answered using tracking tools.

If you have agreed, we use tracking tools so that

  • we can better understand how you navigate through our websites (and where there may be stumbling blocks).
  • we know if you're reading our e-mails. 
  • the customer friendliness of our websites and apps is always improving.
  • we can offer you better online marketing services.

In connection with cookies, user behaviour in the case of online offers can be analysed. 

Social plugins. 

Social plugins are used to make our websites more personal. The plugins are marked with the provider’s logo, e.g. “Like” buttons. 

Cookie List.

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Further content