Tracking Tools, Social Plugins and Third Party Cookies.
Which tracking tools we use, how social media plugins operate and where third-party cookies are utilised – you’ll find all information about this here.
Tracking Tools.
Tracking tools are an important indicator for our websites. Can the contents be captured intuitively? What is the surfing behaviour of users like? How can we make it easier to find information? Many of these questions can be answered using tracking tools.
If you have agreed, we use tracking tools so that
we can better understand how you navigate through our websites (and where there may be stumbling blocks).
we know if you're reading our e-mails.
the customer friendliness of our websites and apps is always improving.
we can offer you better online marketing services.
In connection with cookies, user behaviour in the case of online offers can be analysed.
On our websites and apps we use the web analytics service of the company Piano Analytics based in France to optimise the websites and apps. You can request that your data are not be processed by Piano Analytics by clicking on “Cookie settings”.
The following data will be processed:
Anonymised IP address
Anonymous tracking data (browser behaviour, click behaviour, login status and login type, device access, etc.)
Place of data processing: EU
Ensuring security.
The last three digits of the IP address are deleted immediately after it is collected and before it is further processed to ensure the information is anonymous. The IP address is not linked to any other information that allows visitors to be identified.
We work with LinkedIn on our business.sbb.chLink opens in new window. business website. The LinkedIn Insight Tag collects devise and browser-specific information – such as page views, events, cookie and ID data – to optimise business communication and show customised content and offers on LinkedIn, provided you have given appropriate consent in the cookie settings.
The following data will be processed:
Anonymised IP address
Browser and devise information
Cookie browser ID
URL
Time stamp
We use LinkedIn Data Clean Room for secure analysis of campaign and conversion data (aggregated, pseudonymised: clicks, conversions, page events). This allows us to match B2B offers more precisely to your needs.
Place of data processing: USA/EU
We work with Firebase Crashlytics on error analysis and technical improvement of the SBB Mobile app.
The following data will be processed:
Equipment data
Error analysis
Place of data processing: USA
Social plugins.
Social plugins are used to make our websites more personal. The plugins are marked with the provider’s logo, e.g. “Like” buttons.
The plugins are deactivated by default on our websites and therefore do not send any data to social networks. By clicking on "Activate Social Media" you can activate all plugins. This 2-click solution increases security. The plugins can, of course, be deactivated again with one click.
As soon as you access our web pages, your browser establishes a direct connection with the servers of the respective social network.
The IP address as well as the visited pages of our website are transmitted directly from your browser to a server of the provider and stored there (mostly in the USA). We therefore have no influence on the extent of the data that the provider collects with the plugin. The same applies if you do not have an account on this social network or if you are not logged in to it.
Visits to our websites can be directly assigned to your user account.
Each interaction with the plugins is transmitted directly to a server of the provider and stored there.
The information might be published on the social network and displayed to other users of the social network.
What this is for:
Offers that match your interests
Creating usage, interest and relationship profiles in relation to your social networking activities
Advertising
Market research
You have the following options:
Log out of the social network
The privacy policy of the respective provider tells you how you can protect your rights and make your personal settings.
X; X Corp. (Attn: Privacy Policy Inquiry, 865 FM 1209, Building 2, Bastrop, TX 78602, USA)
Web Storage.
In certain situations, the websites use Web Storage technology, which stores data in your browser. We differentiate between local storage in your browser and session storage, in which information that has been saved is deleted when the browser is closed. Information such as the selected language or the last destination stops you searched for are stored in your browser. This help the websites to load faster and assists you when entering your query. You can clear web storage by deleting your browser data.
Cookie List.
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
Currently there is no data available. Please refer to the cookie settings at the bottom of the page or come back later.
Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
Select basic ads.
Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
Create a personalised ads profile.
A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Select personalised ads.
Personalised ads can be shown to you based on a profile about you.
Create a personalised content profile.
A profile can be built about you and your interests to show you personalised content that is relevant to you.
Select personalised content.
Personalised content can be shown to you based on a profile about you.
Measure ad performance.
The performance and effectiveness of ads that you see or interact with can be measured.
Measure content performance.
The performance and effectiveness of content that you see or interact with can be measured.
Apply market research to generate audience insights.
Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Develop and improve products.
Your data can be used to improve existing systems and software, and to develop new products.
Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
Your device can be identified based on a scan of your device's unique combination of characteristics.
Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
Your device can receive and send information that allows you to see and interact with ads and content.
Data from offline data sources can be combined with your online activity in support of one or more purposes.
Different devices can be determined as belonging to you or your household in support of one or more of purposes.
Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.