Tracking Tools, Social Plugins and Third Party Cookies.

Which tracking tools we use, how social media plugins operate and where third-party cookies are utilised – you’ll find all information about this here.

Tracking Tools.

Tracking tools are an important indicator for our websites. Can the contents be captured intuitively? What is the surfing behaviour of users like? How can we make it easier to find information? Many of these questions can be answered using tracking tools.

We use tracking tools so that

  • we can better understand how you navigate through our websites (and where there may be stumbling blocks).
  • we know if you're reading our e-mails. 
  • the customer friendliness of our websites and apps is always improving.
  • we can offer you better online marketing services.

In connection with cookies, user behaviour in the case of online offers can be analysed. 

Social plugins. 

Social plugins are used to make our websites more personal. The plugins are marked with the provider’s logo, e.g. “Like” buttons. 

Cookie List.

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Last updated: 07.03.2022.

Further content

Replacements for Internet Explorer 11.

Microsoft is gradually discontinuing its support for Internet Explorer 11 (more info on microsoft.comLink opens in new window.). If you continue to use Internet Explorer to access, you may experience functional limitations and display problems in the future. For this reason, we recommend using a more modern browser (e.g. Mozilla FirefoxLink opens in new window.Google ChromeLink opens in new window.Microsoft EdgeLink opens in new window.).

We are aware that switching to a new browser may take some getting used to and cause some uncertainties. A more modern browser will allow you to benefit from faster and more secure internet access in future. We are committed to continuing our work with the utmost enthusiasm in the future to guarantee you accessible and inclusive access to