Tracking Tools, Social Plugins and Third Party Cookies.
Which tracking tools we use, how social media plugins operate and where third-party cookies are utilised – you’ll find all information about this here.
Tracking Tools.
Tracking tools are an important indicator for our websites. Can the contents be captured intuitively? What is the surfing behaviour of users like? How can we make it easier to find information? Many of these questions can be answered using tracking tools.
We use tracking tools so that
- we can better understand how you navigate through our websites (and where there may be stumbling blocks).
- we know if you're reading our e-mails.
- the customer friendliness of our websites and apps is always improving.
- we can offer you better online marketing services.
In connection with cookies, user behaviour in the case of online offers can be analysed.
On our websites and apps we use the web analytics service of the company AT Internet based in France to optimise the websites and apps. You can request that your data are not be processed by AT Internet via the following link: xiti.com/en/optout.aspxLink opens in new window.
AT InternetLink opens in new window.
The following data will be processed:
- Anonymised IP address
- Anonymous tracking data (browser behaviour, click behaviour, login status and login type, device access, etc.)
- Encrypted customer number
Place of data processing: EU
Ensuring security.
The last three digits of the IP address are deleted immediately after it is collected and before it is further processed to ensure the information is anonymous. The IP address is not linked to any other information that allows visitors to be identified.
For more information on the data collected with AT Internet, see atinternet.comLink opens in new window..
Some of our websites use Google Analytics, a web analytics service based in the United States and Ireland. Google Analytics evaluates the use of websites and is used for market research as well as needs-based design.
You can find out how to prevent your data from being processed by going to Google Analytics Opt-Out Link opens in new window.The following data will be processed:
- Usage data (related to the setting of cookies)
- Anonymised IP address
Place of data processing: EU, USA
Further information.
According to Google, your anonymised IP address will not be merged with other data from Google. The full IP address will only be transmitted to one of Google’s servers in the US and anonymised there in exceptional cases. In such cases, we provide contractual warranties to ensure that Google maintains an adequate level of privacy.
More about Privacy at Google Link opens in new window.We work with Fabric on error analysis and technical improvement of the SBB Mobile app.
The following data will be processed:
- Equipment data
- Error analysis
Place of data processing: USA
Until December 2020, we are trialling the use of the web analytics service Smartlook to optimise the order process and improve users’ navigation of the website.
You can opt out of data processing by Smartlook using the following link: smartlook.com/opt-outLink opens in new window.
The following data will be processed:
- sites browsed on the SBB Webshop and referring URLs
- date and time of the visits to the SBB Webshop
- mouse movements and mouse clicks
- full name
- date of birth
- technical information such as screen resolution, operating system, browser type and device type
- geolocation data (country and city)
- IP address
Place of data processing: EU
Social plugins.
Social plugins are used to make our websites more personal. The plugins are marked with the provider’s logo, e.g. “Like” buttons.
The plugins are deactivated by default on our websites and therefore do not send any data to social networks. By clicking on "Activate Social Media" you can activate all plugins. This 2-click solution increases security. The plugins can, of course, be deactivated again with one click.
As soon as you access our web pages, your browser establishes a direct connection with the servers of the respective social network.
The IP address as well as the visited pages of our website are transmitted directly from your browser to a server of the provider and stored there (mostly in the USA). We therefore have no influence on the extent of the data that the provider collects with the plugin. The same applies if you do not have an account on this social network or if you are not logged in to it.
- Visits to our websites can be directly assigned to your user account.
- Each interaction with the plugins is transmitted directly to a server of the provider and stored there.
- The information might be published on the social network and displayed to other users of the social network.
What this is for:
- Offers that match your interests
- Creating usage, interest and relationship profiles in relation to your social networking activities
- Advertising
- Market research
You have the following options:
- Log out of the social network
- The privacy policy of the respective provider tells you how you can protect your rights and make your personal settings.
These social plugins can be used on our websites:
- Facebook; Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
- Twitter; Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA)
- YouTube
Cookie List.
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
| Cookie Subgroup | Cookies | Cookies used | Lifespan |
|---|---|---|---|
| sbbcffffs-community.sbb.ch | lia.anon.profile.languageLink opens in new window., ValueSurveyParticipationLink opens in new window. | First Party | 365 Days, 90 Days |
| community-stage.sbb.ch | ValueSurveyVisitorCountLink opens in new window. | First Party | 3650 Days |
| connect.facebook.netLink opens in new window. | fbsr_1727136030896470 | Third Party | 365 Days |
| vimeo.comLink opens in new window. | vuid | Third Party | 730 Days |
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
| Cookie Subgroup | Cookies | Cookies used | Lifespan |
|---|---|---|---|
| sbbcffffs-community.sbb.ch | VISITOR_BEACONLink opens in new window., LithiumVisitorLink opens in new window. | First Party | 3650 Days, 3650 Days |
| sbb.ch | __gadsLink opens in new window., _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxxLink opens in new window. | First Party | 390 Days, A few seconds |
| www.sbb.ch | GoogleAdServingTestLink opens in new window. | First Party | Session |
| youtube.comLink opens in new window. | CONSENT, VISITOR_INFO1_LIVE, YSC | Third Party | 6168 Days, 180 Days, Session |
| adnxs.comLink opens in new window. | anj, uuid2 | Third Party | 90 Days, 90 Days |
| everesttech.netLink opens in new window. | everest_g_v2 | Third Party | 365 Days |
| targeting.unrulymedia.comLink opens in new window. | _rxuuid | Third Party | 365 Days |
| volvelle.techLink opens in new window. | c, ouuid, ouuid_lu | Third Party | 365 Days, 365 Days, 365 Days |
| adform.netLink opens in new window. | C, uid | Third Party | 28 Days, 60 Days |
| tribalfusion.comLink opens in new window. | ANON_ID, ANON_ID_old | Third Party | 90 Days, 90 Days |
| simpli.fiLink opens in new window. | suid, suid_legacy | Third Party | 366 Days, 366 Days |
| rfihub.comLink opens in new window. | eud, euds, rud, ruds | Third Party | 390 Days, Session, 390 Days, Session |
| 1rx.ioLink opens in new window. | _rxuuid | Third Party | 365 Days |
| pubmatic.comLink opens in new window. | KTPCACOOKIE | Third Party | 1 Day |
| bidswitch.netLink opens in new window. | bsw_origin_init, c, google_push, tuuid, tuuid_lu | Third Party | A few seconds, 365 Days, A few seconds, 365 Days, 365 Days |
| adfarm1.adition.comLink opens in new window. | UserID1 | Third Party | 90 Days |
| lijit.comLink opens in new window. | ljt_reader | Third Party | 365 Days |
| analytics.yahoo.comLink opens in new window. | IDSYNC | Third Party | 366 Days |
| securepubads.g.doubleclick.netLink opens in new window. | GoogleAdServingTest | Third Party | Session |
| mathtag.comLink opens in new window. | mt_mop, uuid | Third Party | 30 Days, 393 Days |
| jivox.comLink opens in new window. | 145089_avi, jvxsync | Third Party | 90 Days, 180 Days |
| w55c.netLink opens in new window. | matchgoogle, wfivefivec | Third Party | 30 Days, 393 Days |
| quantserve.comLink opens in new window. | d, mc | Third Party | 90 Days, 396 Days |
| turn.comLink opens in new window. | uid | Third Party | 180 Days |
| tidaltv.comLink opens in new window. | sync-his, tidal_ttid | Third Party | 365 Days, 365 Days |
| mookie1.comLink opens in new window. | id, mdata, ov | Third Party | 395 Days, 395 Days, 395 Days |
| sitescout.comLink opens in new window. | _ssuma, ssi | Third Party | 30 Days, 365 Days |
| pool.admedo.comLink opens in new window. | c, tuuid, tuuid_lu | Third Party | 365 Days, 365 Days, 365 Days |
| serving-sys.comLink opens in new window. | A6, eyeblaster, u2 | Third Party | 90 Days, A few seconds, 90 Days |
| creative-serving.comLink opens in new window. | c, tuuid, tuuid_lu | Third Party | 390 Days, 390 Days, 390 Days |
| travelaudience.comLink opens in new window. | _tracker | Third Party | 393 Days |
| matomo.robertkrieg.devLink opens in new window. | _pk_ses* | Third Party | A few seconds |
| a.sportradarserving.comLink opens in new window. | zuuid_k | Third Party | 730 Days |
| ads.travelaudience.comLink opens in new window. | _tt_travelaudience | Third Party | 393 Days |
| doubleclick.netLink opens in new window. | DSID, IDE, test_cookie | Third Party | A few seconds, 390 Days, A few seconds |
| casalemedia.comLink opens in new window. | CMID, CMPRO, CMPS, CMRUM3, CMST | Third Party | 365 Days, 90 Days, 90 Days, 365 Days, 1 Day |
| spotxchange.comLink opens in new window. | audience | Third Party | 365 Days |
| ctnsnet.comLink opens in new window. | cid, cid_XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX | Third Party | 365 Days, 365 Days |
| m6r.euLink opens in new window. | cct | Third Party | 90 Days |
| yahoo.comLink opens in new window. | A1, A1S, A3, APID, APIDTS, B, GUC | Third Party | 365 Days, Session, 365 Days, 228 Days, 1 Day, 365 Days, 365 Days |
| openx.netLink opens in new window. | i | Third Party | 365 Days |
| smartadserver.comLink opens in new window. | csync, pid, TestIfCookieP | Third Party | 393 Days, 393 Days, 393 Days |
| youtube-nocookie.comLink opens in new window. | CONSENT | Third Party | 6038 Days |
| advertising.comLink opens in new window. | APID | Third Party | 366 Days |
| scoota.coLink opens in new window. | c, tuuid, tuuid_lu | Third Party | 730 Days, 730 Days, 730 Days |
| blismedia.comLink opens in new window. | b | Third Party | 365 Days |
| 3lift.comLink opens in new window. | tluid | Third Party | 90 Days |
Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
Select basic ads.
Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
Create a personalised ads profile.
A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Select personalised ads.
Personalised ads can be shown to you based on a profile about you.
Create a personalised content profile.
A profile can be built about you and your interests to show you personalised content that is relevant to you.
Select personalised content.
Personalised content can be shown to you based on a profile about you.
Measure ad performance.
The performance and effectiveness of ads that you see or interact with can be measured.
Measure content performance.
The performance and effectiveness of content that you see or interact with can be measured.
Apply market research to generate audience insights.
Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Develop and improve products.
Your data can be used to improve existing systems and software, and to develop new products.
Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.
Your device can be identified based on a scan of your device's unique combination of characteristics.
Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
Your device can receive and send information that allows you to see and interact with ads and content.
Data from offline data sources can be combined with your online activity in support of one or more purposes.
Different devices can be determined as belonging to you or your household in support of one or more of purposes.
Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.
Last updated: 07.03.2022.
Further content
Replacements for Internet Explorer 11.
Microsoft is gradually discontinuing its support for Internet Explorer 11 (more info on microsoft.comLink opens in new window.). If you continue to use Internet Explorer to access SBB.ch, you may experience functional limitations and display problems in the future. For this reason, we recommend using a more modern browser (e.g. Mozilla FirefoxLink opens in new window., Google ChromeLink opens in new window., Microsoft EdgeLink opens in new window.).
We are aware that switching to a new browser may take some getting used to and cause some uncertainties. A more modern browser will allow you to benefit from faster and more secure internet access in future. We are committed to continuing our work with the utmost enthusiasm in the future to guarantee you accessible and inclusive access to SBB.ch.