Advertising on sbb.ch.
Why does SBB advertise on its website? What data of mine is used for this? This information and more can be found here.
In order to make our digital platforms as attractive and innovative as possible, we invest a lot of money every day. We cover part of these costs by offering interested companies the opportunity to reach out to our customers via advertising.
Is my data used for advertisements?
Yes, but in strictest accordance with the requirements of the Swiss Federal Data Protection Act. We apply this very restrictively and expressly do not use so-called personal identifying features. See also the following section.
What data of mine is used?
We use data such as your age, place of residence and gender as well as travel information such as departure location, departure time, departure date, departure day, arrival location, arrival time, arrival date, arrival day, class of travel and approximate GPS coordinates. Your name, home address, telephone number and e-mail address are not used. Your data is never transmitted to the advertising customers and is used only to determine which ads should be displayed and when. However, the data is anonymised so that it is impossible to make inferences about a particular person. This means that “Hans Sutter, 50 years old from Appenzell” is addressed as a male person between the ages of 50 and 55 from Eastern Switzerland.
Why is my data used?
We use your data in order to show you advertisements that you are actually interested in. Women, for example, have different interests than men, and we want to do justice to this fact.