Advertising on sbb.ch.
Why does SBB advertise on its website? What data of mine is used for this? This information and more can be found here.
In order to make our digital platforms as attractive and innovative as possible, we invest a lot of money every day. We cover part of these costs by offering interested companies the opportunity to reach out to our customers via advertising.
Is my data used for advertisements?
Yes, we use certain data for displaying advertising, complying at all times with the Swiss Federal Act on Data Protection. All data are processed exclusively by SBB and are not shared with third parties. External service providers that process data on our behalf are subject to strict contractual provisions in accordance with the Swiss Federal Act on Data Protection and are not deemed third parties for data protection purposes.
What data of mine is used?
For users who are logged in, we use age, place of residence and gender, as well as contextual travel information such as departure location, departure time, departure date, departure day, arrival location, arrival time, arrival date, arrival day, class of travel, type of rail card and approximate location. In addition, information about the type of device used may be obtained. Attributes relating to a specific person such as name, home address, telephone number and e-mail address are not used. We never share your data with third parties. Instead, we only use your data to determine when which advertising should be displayed. The use of the data is limited in such a manner that it is not possible to draw any inferences to a specific individual.
Is my data stored for ad placement purposes?
No, data is not stored for ads and we do not create a usage profile either. When you access a page on the websites or in the apps, the relevant travel information (see section above) is used to display ads that are as relevant to you as possible. This process is also known as “ad hoc matching”. After advertisements have been placed, the data will no longer be available as it is not stored.
Why is my data used?
We use your data in order to show you advertisements that are actually relevant to you. For example, a new restaurant in Zurich main station is interesting for commuters who travel to Zurich or people who spend time there, whereas we would recommend the Paléo Festival in Nyon to people in Lausanne.