Paid content on SBB.ch.

What does the label “paid content” on SBB.ch mean? Why does SBB have paid content on its website? This information and more can be found here.

What is “paid content”?

Commercial contributions embedded in our edited content on SBB.ch are labelled “paid content”. If readers are influenced in their purchasing behaviour by third-party contributions, these contributions are classified as commercial communication. The contribution is not necessarily paid for.

Why the label “paid content”?

We are using this label to provide transparency for you. The label lets you distinguish commercial content from the rest of the content. We base our labelling on regulatory stipulations and standards in Switzerland.

Which contributions are classified as paid?

A contribution is labelled as “paid content” 

  • if these contents are embedded in customer information or our edited content,
  • or if in exchange for payment the offers are better placed, increasing the likelihood of clicks or purchases by you.

What is the distinction between the label “paid content” and the label “advertising”?

Advertising on SBB.ch is played to chosen groups and is displayed to the most relevant possible target group. Advertising is always paid for. In contrast, paid content is a fixed part of the web page and is not necessarily actually paid for.

Further content

Replacements for Internet Explorer 11.

Microsoft is gradually discontinuing its support for Internet Explorer 11 (more info on microsoft.comLink opens in new window.). If you continue to use Internet Explorer to access SBB.ch, you may experience functional limitations and display problems in the future. For this reason, we recommend using a more modern browser (e.g. Mozilla FirefoxLink opens in new window., Google ChromeLink opens in new window., Microsoft EdgeLink opens in new window.).

We are aware that switching to a new browser may take some getting used to and cause some uncertainties. A more modern browser will allow you to benefit from faster and more secure internet access in future. We are committed to continuing our work with the utmost enthusiasm in the future to guarantee you accessible and inclusive access to SBB.ch.